Yangloudong Tea Farm: Reinvigorating the "Songfeng" Brand Heroes with the Power of Local Tea Enterprises
December 9, 2019 16:59 source: Chibi Network
Chibi media reporter Ma Jun intern reporter Lei Wei
How to use the power of the company to carry out brand operation and promotion, make Songfeng tea into a new business card of Chibi tea culture, and revitalize the brand of Songfeng tea? On December 5, Yangloudong Tea Farm held a Songfeng Tea Brand Operation Seminar to discuss with Mocha Tea Industry Co., Ltd. a plan to revive the Songfeng tea brand.
At the seminar, the person in charge of Mocha Tea Industry Co., Ltd. introduced in detail the development concept of reshaping the Songfeng tea brand image and the progress of cooperation between the two parties. He said that the company is full of confidence in reshaping the Songfeng tea brand image, and will give full play to the advantages of capital operation and brand operation to allow Songfeng green tea to achieve its second leap.
The person in charge of Yangloudong Tea Farm stated that Yangloudong Tea Farm will take the revitalization of the Songfeng tea brand as an important task at present, give play to the role of government departments and bridges, and make extensive publicity through different channels and various forms to win leadership and departments. Attach importance to and attract widespread social attention. Do a good job in service and work with enterprises to make Songfeng tea into a well-known trademark in China, a time-honored Chinese brand and a national geographical indication product.
It is understood that Songfeng tea is produced in Songfeng Mountain (formerly known as Furong Mountain) in Yangloudong, "the first ancient town in the world's tea industry". The mountains are stacked here, the clouds are misty, and the pine leaves are evergreen. It is known for being "uniquely endowed with natural tea from ancient times" and has a history of 700 years. Songfeng Green Tea is a fist product of Yangloudong Tea Plantation (formerly state-run Puxi Yangloudong Tea Plantation). In the 1980s, it was awarded the title of "Double Excellent" by the Ministry of Agriculture (Ministry of Agriculture, Animal Husbandry, Fishery and Hubei) and the Top Ten Famous Teas in China. Selected Tea Collections. The products are not only sold well in China, but also exported to more than ten countries and regions such as Asia and Africa. Because of their excellent quality and unique flavor, they are well received by consumers at home and abroad. Due to many factors such as the reform of the tea field system and the market in the later period, the Songfeng tea brand was silent for a time.
In recent years, the municipal party committee and government have attached great importance to the development of the tea industry and put forward the development concept of "tea tourism integration". In response to the call of the municipal party committee and government, to reshape the brand image and make Songfeng tea a new business card for tea culture in our city, on September 3, 2019, Songlou Branch of Yangloudong Tea Farm signed a cooperation agreement with Mocha Tea Industry Co., Ltd. , Authorized Mocha Tea Industry Co., Ltd. to operate and promote the Songfeng tea brand, and plans to build Songfeng Tea Garden into a unique tea culture tourism and leisure place, a leading area for the integration of three industries, and a beautiful rural demonstration point in 5 years to drive tea. Development of tourism, tea culture and other related industries. Since the signing of the agreement, the two sides have finalized specific cooperation items after many rounds of consultations. Mocha Tea Industry Co., Ltd. has done a lot of work in the tea market research and tea history mining in the early stage. In the next step, Yangloudong Tea Farm and Mocha Tea Company will adhere to the development idea of “creating the era of green and healthy tea”, continue to work hard on product packaging, brand remodeling, and promotion of Songfeng Tea, and further improve Songfeng Tea. Brand awareness and influence have promoted the high-quality development of Chibi tea industry.
(Responsible editor: Wang Liyan)
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